How AI-Powered Customer Support Can Reduce Operational Costs for SMBs
AI in customer support transforms SMBs by providing 24/7 service and data-driven insights. Discover how to scale and optimize your support now.
by QuestWiz Team
Published On:
Sep 4, 2024
“The 21st century business space is so competitive that customers wouldn't hesitate to switch loyalty to the next vendor after just one bad experience.”
The present day’s business environment is competitive, especially with the rising customer expectations. Business owners who fail to put their customers in the core of their plan are at the risk of losing more than they expect to gain. According to a survey of 25 countries, businesses with bad customer experience risk losing $3.7 trillion annually.
This is not a good thing for small and medium-sized business (SMB) owners who often find themselves in a tight spot trying to juggle between skyrocketing operational costs and achieving outstanding customer support. As an SMB owner, you are expected to always be a step ahead of your customers’ expectations. The last thing you want is spending much on customer support service without hitting the mark on anywhere close to efficiency.
AI-powered customer support is a transformative technology that guarantees a way out of the yearly financial drain caused by fluctuating customer service quality and slow response rate. It helps in automating routine tasks, ensuring consistent round-the-clock support while slashing operational costs.
This article gives a breakdown of all you need to know as an SMB owner on the ways AI can revolutionize your business and skyrocket your growth.
5 Ways AI-Powered Customer Support Can Reduce Operational Costs for SMBs
1. Cut down Operational Costs
AI-powered customer support is the bail out every SMB owner needs if they’re looking to reduce operational cost without having scalability headaches. A 2023 report confirms that companies reported a cost savings of at least 20% with the adoption of Artificial Intelligence (AI).
Setting up a comprehensive customer support system places a financial burden on SMBs. Beyond that, the stress of continuous investment in recruiting, training, and retaining staff is another monster to deal with. AI-powered chatbots and virtual assistants come in handy as they reduce these costs by taking care of a significant part of customer inquiries that have to do with routine and repetitive tasks.
A report by IBM discovered that businesses using "AI infused virtual agents" can reduce customer service costs by up to 30% while improving customer satisfaction and loyalty.
Key Benefits:
Cost Efficiency: AI can be deployed to handle regular questions and routine issues while human customer care agents deal with complex tasks. This cuts costs as not many staff are required.
Round-the-clock Availability: Once you set up an AI-powered system, it provides seamless customer support service without additional running cost.
2. Provide Consistent Customer Support Quality
Consistency is key for every SMB looking to win its customers over. Considering variations in personality, knowledge, experience, and even mood of staff, SMBs may not be able to achieve consistency in customer interactions. Deploying AI systems further augment your customer service and bring about stability in the nature and mode of support customers receive, ensuring consistent quality support all day all night. 72% of customer support leaders say AI can provide better customer service than a human can.
Key Advantages:
Structured Responses: AI systems are configured on a predefined knowledge base to offer stable and accurate information during customer interactions.
Reduced Error: Full human intervention may come with some errors caused by fatigue from long term of work. AI helps reduce the possibility of such errors while maintaining the integrity of your customer support.
The deployment of AI systems is beyond the simple automation of routine tasks you think of. AIs are also designed to analyze customer conversations to spot trends, identify areas in need of operational upgrade, and discover common issues and patterns that humans can miss by an oversight. The result of this is enhanced customer support operations that guarantees constant adaptation to customers' needs as they evolve.
Advanced techniques such as machine learning and sentiment analysis could be deployed to understand customer interactions based on context. Forbes also identifies that AI can help businesses with risk scores based on customer-level predictions and offer actionable retention intelligence. This means AI doesn’t just react—it identifies churn risks and comes up with strategies considered useful for retention, giving businesses a critical edge in customer satisfaction and loyalty.
3. Improve Response Times
The world operates at the digital level where people share and receive needed information at the speed of light. They do not expect anything different when it comes to interacting with their service providers. Slow response rate and less-personalized information are inevitable when agents deal with large queries from customers. This can be frustrating and dissatisfying for customers, consequently reducing trust and driving them away.
AI-powered chatbots have proven to be handy in customer support efficiency as 63% of service professionals say the use of the technology will help them serve their customers faster without compromising the quality of their service.
Key Benefits:
Swift Response Rate: AI chatbots and virtual assistants are programmed to take care of multiple customer inquiries at once, addressing common questions and routine issues.
24/7 Availability: AIs eliminate every limitation in business hours with nonstop customer support operations.
With this, a mid-sized online retailer can improve response times from hours to seconds with the help of a well programmed AI chatbot. More importantly, only more complex inquiries are escalated to human agents, ensuring every inquiry by customers is resolved. Customers are satisfied, repeat business becomes a thing, and improved ROI is guaranteed.
4. Scale Customer Support Efficiently without Escalating Cost
One of the fears of fast growing SMB is the cost they inevitably incur as their businesses grow and need to maintain high service levels while handling multiple customer queries. Fortunately, AI-powered customer support provides an efficient and scalable solution without the need for more human agents.
Key Benefits:
Scalability: AI-powered systems take care of increasing volume of inquiries while you maintain your small staff size.
Resource Optimization: Human staff can now attend to more important and personalized customer queries while AI handles common routine tasks and tickets.
Crucial moments such as peak periods during growth spurts, holiday seasons, product launches, or other scenarios that may cause sudden surges in demands are inevitable and require more hands to handle queries if you must keep your customers. AI-powered chatbots and virtual assistants work tirelessly to help you take care of every customers’ demands while you scale keeping costs in check.
5. Generate Data-Driven Insights
The 21st century business space is so competitive that customers wouldn't hesitate to switch loyalty to the next vendor after just one bad experience. This explains why data collection and informed decisions are crucial for the success of any business that intends to thrive.
However, small and medium-sized businesses (SMBs) may find it overwhelming to harness large amounts of data for decision making. AI-powered customer support systems are helpful in turning data gathered from customer interactions into actionable insights, helping SMBs stay ahead of their customers needs.
Key Benefits:
Advanced Analytics: AI-powered systems’ algorithms can comb through vast datasets to identify patterns that may not be immediately apparent to humans.
Informed Decision-Making: Predictive AI modeling deploy machine-learning algorithms to suggest future customer behaviors and preferences for informed real-time decision making
AI-powered support can help fix problems such as fluctuating customer demands by analyzing sales data, customer behavior to give custom insights that will optimize operations, drive sales through targeted market and sales outreach.
Revolutionize Your Customer Support with QuestWiz: Start Your AI Journey Today
Incorporating AI into customer support systems is essential for modern SMBs aiming to thrive in a competitive business environment. AI helps in managing customer inquiries, transforms data into actionable insights, and streamlines support, ultimately driving your business toward greater efficiency and growth.
Ready to transform your customer support?
QuestWiz is a personalized AI-powered customer support agent that requires no coding experience or AI expertise to implement. Designed to learn from your website and files in just 2 minutes, QuestWiz provides spot-on answers to your customers 24/7. Imagine never having to answer the same question twice and always being there when your customers need you.
Start solving common customer queries in 3 simple steps:
Feed it knowledge: Provide your URL or upload help docs, and personalize your AI agent to match your business branding.
Enable public access: Make your AI chat available for all your customers.
Embed on website: Add your AI agent to your website, support page, or help center.
Make the most of our affordable pricing and great value with QuestWiz’s flexible plans, including a 7-day free trial. Bring AI to your support team and see the difference it can make.
Create Your AI Agent Now
Step into the future of customer support and make your AI agent as unique as your business. With QuestWiz, you’re not just automating—you’re innovating. Start your free trial today and revolutionize your customer experience.